President & Chief Strategy Officer,
Denise is President & Chief Strategy Officer at Netplus, an award-winning full service digital agency named a top 25 Agency by iMedia (2011). A 25-year marketing veteran, Denise has spent the last 19 years of her career focusing on the emerging digital landscape and best practice applications in marketing and communications.
She and the broader te... more
The role of the brand manager has significantly changed. Let's take a look at the top barriers to success that they face in an increasingly digital world.
The next big marketing revolution is going to occur in stores, not online. Is your brand positioned to capitalize on the latest retail opportunities?
If you believe there are no stupid questions, then you haven't sat through enough job interviews. Here are the ones that constantly sink candidates.
The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.
It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.
Before you start filling positions in this fast-growing field, consider whether such hires will truly move you toward your goals. Here are the reasons you might not want to post that job listing.
With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.
There's a good deal of ignorance out there with regard to our industry. Consider these uniformed client questions and learn how to formulate savvy answers.
We can now share, socialize, and even monetize our conversations, but will 2011 hold any big changes for social media marketing? Let's look at some trends that will likely come into play.
Playing with our new toys can lead to inspired marketing ideas that translate into meaningful business success. See how.
Understanding social media's limitations is perhaps more important than knowing its capabilities. Here are the situations in which social media reliance will fail you.
While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.
Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.
Check out these snafus made by Jenny Craig, Weight Watchers, Royal Caribbean, Skittles, and others, and see how similar situations could be turned into successes for your brand.
On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Here's how.
The social element of shopping is manifesting in many ways online, providing marketers with opportunities -- and challenges. NetPlus Marketing's president describes the environment.
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
Behavioral targeting offers retailers great potential, but NetPlus Marketing's president and CSO says they must rethink how they calculate ROI.
B2B marketers are increasingly turning to email. NetPlus Marketing's chief strategy officer explains how they can apply B2C techniques for success.
NetPlus Marketing's chief strategy officer gives advice on how to fulfill the promise of email marketing.
What you need to know (and what you need to avoid) to get the most out of your marketing campaign across channels.
NetPlus Marketing's president lists 13 steps to furthering your interactive marketing agenda.
NetPlus Marketing's president and chief strategy officer discusses the key elements for leveraging behavioral targeting to increase customer understanding and response.
The NetPlus chief strategy officer talks about how search plays a crucial role in direct sales, what to watch for in 2006 and more.
The NetPlus chief strategy officer offers 15 questions to ask when you're evaluating a new technology to advance your business.
In a new column, NetPlus Chief Strategy Officer Denise Zimmerman argues that the differences between branding and direct are less real than we think.
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1 6 signs your agency is dying
2 5 ad technologies that will be dead in 5 years
3 The best social media campaigns of 2013
4 The most meaningless (and hilarious) job titles on LinkedIn
5 8 types of problem clients (and how to handle them)