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Published:
January 28 2013
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Media Planning & Buying
If you believe there are no stupid questions, then you haven't sat through enough job interviews. Here are the ones that constantly sink candidates.
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Published:
April 09 2012
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Media Planning & Buying
The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.
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Published:
January 04 2012
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Brand Issues
It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.
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Published:
October 17 2011
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Social Media
Before you start filling positions in this fast-growing field, consider whether such hires will truly move you toward your goals. Here are the reasons you might not want to post that job listing.
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Published:
July 05 2011
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EMERGING PLATFORMS
With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.
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Published:
March 09 2011
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MEDIA PLANNING & BUYING
There's a good deal of ignorance out there with regard to our industry. Consider these uniformed client questions and learn how to formulate savvy answers.
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Published:
November 09 2010
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Social Media
We can now share, socialize, and even monetize our conversations, but will 2011 hold any big changes for social media marketing? Let's look at some trends that will likely come into play.
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Published:
August 16 2010
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EMERGING PLATFORMS
Playing with our new toys can lead to inspired marketing ideas that translate into meaningful business success. See how.
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Published:
February 22 2010
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Social Media
Understanding social media's limitations is perhaps more important than knowing its capabilities. Here are the situations in which social media reliance will fail you.
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Published:
July 30 2009
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Social Media
While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.
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Published:
June 04 2009
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Social Media
Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.
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Published:
May 06 2009
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Social Media
Check out these snafus made by Jenny Craig, Weight Watchers, Royal Caribbean, Skittles, and others, and see how similar situations could be turned into successes for your brand.
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Published:
December 12 2008
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Social Media
On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Here's how.
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Published:
March 19 2008
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Social Media
The social element of shopping is manifesting in many ways online, providing marketers with opportunities -- and challenges. NetPlus Marketing's president describes the environment.
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Published:
March 22 2007
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DIRECT MARKETING
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
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Published:
January 25 2007
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TARGETING
Behavioral targeting offers retailers great potential, but NetPlus Marketing's president and CSO says they must rethink how they calculate ROI.
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Published:
January 15 2007
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EMAIL
B2B marketers are increasingly turning to email. NetPlus Marketing's chief strategy officer explains how they can apply B2C techniques for success.
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Published:
July 06 2006
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EMAIL
NetPlus Marketing's chief strategy officer gives advice on how to fulfill the promise of email marketing.
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Published:
June 14 2006
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INTEGRATED MARKETING
What you need to know (and what you need to avoid) to get the most out of your marketing campaign across channels.
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Published:
April 20 2006
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OPINIONS
NetPlus Marketing's president lists 13 steps to furthering your interactive marketing agenda.
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Published:
March 16 2006
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TARGETING
NetPlus Marketing's president and chief strategy officer discusses the key elements for leveraging behavioral targeting to increase customer understanding and response.
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Published:
January 12 2006
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DIRECT MARKETING
The NetPlus chief strategy officer talks about how search plays a crucial role in direct sales, what to watch for in 2006 and more.
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Published:
November 21 2005
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DIRECT MARKETING
The NetPlus chief strategy officer offers 15 questions to ask when you're evaluating a new technology to advance your business.
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Published:
October 24 2005
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DIRECT MARKETING
In a new column, NetPlus Chief Strategy Officer Denise Zimmerman argues that the differences between branding and direct are less real than we think.
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