Lane Cochrane

Lane Cochrane

VP of Research, iPerceptions Inc.

Lane Cochrane is the VP of Research at iPerceptions and has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company. At iPerceptions, Lane is responsible for developing and implementing new research offerings and programs that maximize client... more

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When social media is (and isn't) the answer

Is it really worthwhile to frantically tweet and update your company's Facebook status every day? Does it translate into higher traffic and increased conversion? Here are the surprising answers.


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