VP of Research,
Lane Cochrane is the VP of Research at iPerceptions and has more than 15 years of management and business development experience in the market research industry, including 10 years in leadership roles at The Nielsen Company. At iPerceptions, Lane is responsible for developing and implementing new research offerings and programs that maximize client... more
Is it really worthwhile to frantically tweet and update your company's Facebook status every day? Does it translate into higher traffic and increased conversion? Here are the surprising answers.
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1 The 10 most innovative emails of 2014
2 The 10 best user-generated campaigns of 2014
3 The most meaningless (and hilarious) job titles on LinkedIn
4 2015 will be the year of...
5 The worst tech etiquette blunders to avoid