VP of Marketing, Bizo
David Karel, David leads Bizo’s marketing efforts. No stranger to business audience marketing, David joins the company with more than 15 years of B2B marketing, business development, and sales experience. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japa... more
Targeting the right audiences seems simple enough, but the process can quickly grow complicated. Here's how to reach your ideal prospects.
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1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers