Executive Vice President,
Robert Holston is a 17-year veteran of the consumer products and retail industries and currently serves as executive vice president and division head of Symphony Analytics for SymphonyIRI Group. He focuses on commercialization of consumer and shopper analytical insights to drive accelerated growth for leading CPG brands.
Prior to SymphonyIRI Holst... more
Comprehensive data, robust analytics, and organizational ability are all critical to driving profit for CPG and retail companies. Here's how to make them work for you.
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1 The top 10 most disastrous hashtag campaigns
2 7 ad campaigns that used reverse psychology
3 The most meaningless (and hilarious) job titles on LinkedIn
4 6 marketing tools that will soon be obsolete
5 11 innovative movie marketing campaigns