Product Marketing Leader for Converged Media Serv,
John Douglas is the Product Marketing Leader for Converged Media Services at DG. In his current role, John is focused on establishing a common platform for advertisers and agencies to execute and manage synchronized second screen campaigns, and he is also responsible for the evolution of other cross channel services which span the company's TV and... more
The ad industry tends to focus on what second screen technology can do rather than what consumers can do with it. Marketers, it's time to shift gears.
The attention span of today's viewer is split between many screens, but the advertising industry has been slow to adapt to this shift in consumer behavior. Here's how to dive in.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize