Product Marketing Leader for Converged Media Serv,
John Douglas is the Product Marketing Leader for Converged Media Services at DG. In his current role, John is focused on establishing a common platform for advertisers and agencies to execute and manage synchronized second screen campaigns, and he is also responsible for the evolution of other cross channel services which span the company's TV and... more
The ad industry tends to focus on what second screen technology can do rather than what consumers can do with it. Marketers, it's time to shift gears.
The attention span of today's viewer is split between many screens, but the advertising industry has been slow to adapt to this shift in consumer behavior. Here's how to dive in.
Full Summit Calendar | Request Invite
1 9 Facebook hacks that will blow your mind
2 The most meaningless (and hilarious) job titles on LinkedIn
3 5 brands that climbed out of reputation hell
4 6 sexy Hollywood marketing lessons
5 7 emotions connecting brands and consumers