CEO and co-founder, Offerpop
Wendell Lansford is the CEO and co-founder of leading social marketing company Offerpop. Previously, he held executive leadership roles at Systinet, eGain, and Sitebridge. He holds an MS from Carnegie Mellon.
Finding the right social marketing vendor in a crowded marketplace is a daunting task. Here's how to ensure your choice will take your brand to the next level.
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1 How to explain your job to a 10-year-old
2 3 big brands that don't want -- or need -- an agency
3 4 brands that emotionally connect with consumers
4 5 reasons I hate big data
5 The 7 deadly sins of digital marketing