Jeff Zwelling

Jeff Zwelling

CEO, Convertro

Jeff Zwelling is co-founder and CEO of Convertro, which provides marketers and agencies with cross-channel analytics, insights and recommendations to monitor and optimize marketing strategies.

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Why big data leads to more strategic marketing

Many in the industry still believe aggregate-level data can get the job done. This is wishful thinking. Here's why big data doubters are clearly missing the boat.

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