CEO, Converto
Jeff Zwelling is co-founder and CEO of Convertro, which provides marketers and agencies with cross-channel analytics, insights and recommendations to monitor and optimize marketing strategies.
Many in the industry still believe aggregate-level data can get the job done. This is wishful thinking. Here's why big data doubters are clearly missing the boat.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 4 biggest wastes in your marketing budget
4 The 7 best photos to post on Facebook
5 The 8 best social media campaigns of 2012
