Brian Kardon is the CMO for Lattice Engines and is responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. Prior to Lattice Engines, Brian was a driving force behind Eloqua’s explosive growth and leadership in the Revenue Perform... more
It wasn't long ago that the average CMO tenure was only 23 months. Here's new evidence that the position is on the rise.
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1 4 brands that emotionally connect with consumers
2 The metrics that will make your CMO love you
3 How to explain your job to a 10-year-old
4 The 8 best social media campaigns of 2012
5 5 reasons I hate big data