As Vice President of Marketing at Salesforce’s Data.com, Shannon is focused on building the Data.com brand across web, community and social channels. Her team is tasked with delivering an exceptional experience for both customers and the 2 million members of the Data.com community. From 2003-2007 Shannon ran various marketing functions at Sourcefo... more
Navigating the seas of marketing data can be challenging. Use this guide to set sail in the right direction.
Social data insights arm marketers with the perspective they need to better appeal to their audience. Here's how to improve results and delight your clients.
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize