Peter Vogel

Peter Vogel

co-founder and CEO, Plink

Peter Vogel is co-founder and CEO of Plink, an online-to-offline rewards program that motivates members to make offline purchases. He has more than a decade of executive-level, online sales and marketing experience specializing in performance-based marketing, media buying and monetization of social media. Most recently, Peter was senior director of... more

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What $4 million can buy you in digital advertising

The average 30-second Super Bowl ad cost advertisers close to $4 million, but what can you get for this small fortune? Let's compare the effectiveness of TV to performance-based marketing.


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