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Published:
October 15 2012
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Social Media
With its new "want" button, Facebook has the opportunity to reinvent social commerce. Here's a glimpse into what the future might hold.
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Published:
March 26 2012
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Websites
When you don't evolve in the digital world, you quickly get left behind. Get inspired by these examples of sites that transcended the usual expectations.
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Published:
January 30 2012
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Social Media
There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands.
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Published:
November 02 2011
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Social Media
Companies have no choice but to embrace customer relations through social media if they want to remain relevant. Here's how to make sure you don't drop the ball.
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Published:
September 21 2011
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Social Media
Shouldn't marketers have figured out how to harness the full power of Facebook by now? Here are the facets of the platform that are often overlooked -- but shouldn't be.
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Published:
April 18 2011
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Social Media
Facebook is an incredible medium for stirring the fires of fan engagement. See the lessons one agency gleaned from its social media experiment -- one year and 55,000 "likes" later.
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Published:
September 14 2010
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Social Media
The true test of your brand's social mettle is in how you steer the conversation when a consumer complains. Learn how to fashion your interactions based on the online behavior.
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Published:
June 21 2010
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Social Media
Not all of your Facebook followers are actually supporters -- some of them truly despise your brand. Let's dissect the opportunities and challenges within the group of people who "like" you.
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Published:
April 28 2010
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Social Media
Not everyone who clicks a button on Facebook actually likes your brand. Here's why you need to be prepared to be thrown under the bus.
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