Katelyn Watson

Sr. Director of Marketing, Kabbage Inc

I have been in digital marketing for over 10 years, got my feet wet on the agency side, moved to the client side early on where the big decisions were made and never looked back. Specialize in multi-channel marketing strategy for large brands and currently driving growth for the largest online platform for SMBs to get funding, using data about how ... more

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Digital's 5 biggest trends to watch Published: July 11 2012 \| Media Planning & Buying What trends have shaped the digital marketing landscape the most over the last six months? Here are our top picks.
A brand's guide to handling social media jerks Published: February 21 2012 \| Social Media In order to handle problem people with elegance, brands must first know whom they're dealing with. Here are some game plans to steer them in the right direction.
5 ways to reduce your internet marketing costs Published: November 16 2011 \| Brand Issues We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.
5 new online media-planning rules Published: April 25 2011 \| MEDIA PLANNING & BUYING The media-planning environment is constantly changing. So too must the guidelines our industry lives by. Consider these ways to get the most from your media plan.
Marketing trends: What's brilliant and what's baloney Published: December 15 2010 \| INTEGRATED MARKETING Which marketing movements are truly hot, and which are not? A brand and an agency marketer debate the truth behind each of the alleged "trends" you've been hearing so much about.

Digital's 5 biggest trends to watch

Published: July 11 2012 | Media Planning & Buying

What trends have shaped the digital marketing landscape the most over the last six months? Here are our top picks.

A brand's guide to handling social media jerks

Published: February 21 2012 | Social Media

In order to handle problem people with elegance, brands must first know whom they're dealing with. Here are some game plans to steer them in the right direction.

5 ways to reduce your internet marketing costs

Published: November 16 2011 | Brand Issues

We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.

5 new online media-planning rules

Published: April 25 2011 | MEDIA PLANNING & BUYING

The media-planning environment is constantly changing. So too must the guidelines our industry lives by. Consider these ways to get the most from your media plan.

Marketing trends: What's brilliant and what's baloney

Published: December 15 2010 | INTEGRATED MARKETING

Which marketing movements are truly hot, and which are not? A brand and an agency marketer debate the truth behind each of the alleged "trends" you've been hearing so much about.