Michael Shehan

Michael Shehan

founder, president and chief executive officer, SpotXchange

Michael Shehan founded Booyah Networks in 2001 as a self-service paid search network. The Booyah Networks' portfolio also includes The Booyah Agency, a boutique-style online marketing agency that Shehan opened in 2005. Booyah's next venture was SpotXchange, now a wholly owned subsidiary of Booyah. The SpotXchange patent-pending platform incorporate... more

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What you need to know about online video RTB

Published: June 15 2012 | Video

Real-time bidding (RTB) for online video is poised to explode over the next 18 months. Read about your options in this article.

The buyer's guide to video ads

Published: December 05 2007 | MEDIA PLANNING & BUYING

Navigate your clients through the fast-changing online video advertising world with some pricing advice from SpotXchange's CEO.

Video campaign traps to avoid

Published: August 02 2007 | Video

SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.
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