Dave is the CEO and Co-founder of Avado. Avado is a Patient Relationship Management platform that empowers the healthcare parternship between individuals and their health & wellness providers while giving the individual a Connected Health Record. The key insight for Avado is that healthcare works best and costs least.
Prior to co-founding Avado, ... more
Video is playing an increasingly important role in the marketing mix. Here are the social and educational tactics that are coming out on top.
YouTube was a great place for brands to start their forays into online video. But if you want your viral campaigns to really take off, consider these points.
The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.
Recessions are a murky time, particularly for newer brands trying to shape their messages during economic lulls. Follow these surefire steps to emerge even stronger than before.
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
Dave Chase suggests improvements to the scope and execution of the Sugarshots marketing campaign.
Dave Chase of the Altus Alliance argues that the time is right for the interactive community to embrace open source marketing.
Dave Chase of the Altus Alliance explores how the Sales Learning Curve can help hi-tech businesses to become profitable.
Altus Alliance's Dave Chase talks about the Sales Learning Curve, a new theory that can help hi-tech companies to become profitable.
In the first of three parts, Dave Chase of the Altus Alliance looks way ahead to the advertising landscape we'll see in five years.
Altus Alliance's Dave Chase reviews "The Wisdom of Crowds" by James Surowiecki and lets us know what marketers can get from this book.
Arm your email marketing against Gmail's issues, and probable changes at Hotmail and Yahoo! Mail (first of two parts).
Your newsletters are just as valuable -- and important -- as your homepage (first of two parts).
To hit the mother lode, add email tools and services that complement basic CRM capabilities.
If you’re still using first generation email systems, you’re at risk of losing your customers.
But we can’t let 2003 go without handing out some unofficial awards.
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1 The best social media campaigns of 2014 (so far)
2 9 Facebook hacks that will blow your mind
3 Blogs every marketer should follow
4 The most meaningless (and hilarious) job titles on LinkedIn
5 The most overrated platforms for mobile marketing