Head of Media,
Babcock & Jenkins
I run the media practice at Babcock & Jenkins. I am focused on integrated marketing, media and strategy for enterprise B2B marketers, including all media strategy, planning, buying and management, and works closely with creative and content teams to develop integrated programs.
I have been in the digital media and advertising space for more than ... more
Measurement weighs heavily on every marketer's mind. As a result, actionable insights often fall by the wayside as results reporting becomes the primary objective. Here's how to stay focused.
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1 3 big brands that don't want -- or need -- an agency
2 How to explain your job to a 10-year-old
3 How 5 brands took huge risks on controversial content
4 The 8 best social media campaigns of 2012
5 4 brands that emotionally connect with consumers