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Published:
November 29 2010
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MEDIA PLANNING & BUYING
A successful marketing campaign conveys the essence of a brand no matter where customers, clients, or prospects stumble upon it. See if your campaign is up to snuff.
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Published:
April 07 2010
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MEDIA PLANNING & BUYING
There is no grey area in today's marketplace -- your message is either simple and true, or it is confusing and false. Use these tips to keep your brand messages on point.
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Published:
February 26 2010
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LOCAL
Tailoring your brand message for the different mindsets online can create an ongoing conversation that turns general consumers into paying customers, and paying customers into brand loyalists. Here's how.
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