Eric Porres provides oversight for marketing operations and heads up Rocket Fuel's research center of excellence for digital consumer insight.
Prior to joining Rocket Fuel, Porres co-founded Underscore Marketing, a full-service digital marketing and strategy agency, and helped expand the company internationally. He also co-founded Pericles Consulting, a "pop-up" strategic political marketing firm that developed and executed digital-marketing programs for presidential and senatorial campaigns. He is also the founder of Classelist, a web and mobile platform for parents and schools.
He recently served as CMO of ad-technology company Lotame Solutions Inc., where he oversaw its global marketing and insights practice areas and led business and product development efforts for its data-management platform.
Porres held management positions at Fortune Magazine, Agency.com, and LiveTechnology. As a partner with Outrageous Media, he co-produced two of the largest Internet webcasts in history—Michael Jackson´s "What More Can I Give" concert in Munich in 1999, and Paul McCartney´s "Run Devil Run" concert in Liverpool in 2000. He started his career as a Business Analyst with The Walt Disney Company.
As a leading authority in the online-advertising industry, Porres served on the board of 212, New York’s Interactive Advertising Club, and is a frequent panelist, moderator, and contributor to industry conferences and publications such as AdAge, iMedia, and DM2 Events. He graduated from Duke University.
