Steen Andersson
Summit Alumni

Steen Andersson

Co-Founder & VP, Marketing, 5th Finger

Steen has co-founded a number of digital marketing start ups including: Realnet Access, Faxscape, Multiplay and 5th Finger, which was recently acquired by Merkle. 5th Finger, A Merkle Company, is a leading mobile solutions porovider, and Steen is responsible for building its profile and attracting and retaining pillar clients such as Jos A Bank and... more

Steen's Bio

Steen has co-founded a number of digital marketing start ups including: Realnet Access, Faxscape, Multiplay and 5th Finger, which was recently acquired by Merkle. 5th Finger, A Merkle Company, is a leading mobile solutions porovider, and Steen is responsible for building its profile and attracting and retaining pillar clients such as Jos A Bank and Safeway. Steen leads a team of mobile experts who provide industry defining mobile solutions to marketing, e-commerce and loyalty executives specializing in tools & techniques such as responsive design, mobile loyalty, mobility planning and mobile behavior segmentation.
 
Steen has now been on the forefront of mobile for over 11 years and works with the worlds largest brands and publishers to ensure their mobile strategies deliver compelling experiences to consumers which maximize utility, value, entertainment and ROI.

Steen holds an Electrical Engineering degree from UNSW (Australia).

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