David L. Smith is an internationally recognized digital advertising and media expert. As a pioneer of new media application, media strategy, planning and metrics he participated in the creation the first-generation advertising technology and is an expert on all aspects of metrics in the digital marketplace.
David’s advisory board and industry committee involvement has included the 4A’s, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.
He is consistently called upon by such publications as Fortune, Businessweek, Mediaweek as an expert resource and regularly authors thought pieces for industry publishers including iMedia Connection and Fast Company. He is also a regular speaker at various 4A’s, iMedia, ad:tech, IAB, I-COM and Digiday events.
David is a member of the sfBIG Hall of Fame in recognition of his trailblazing media career that has included continued digital media innovation, digital media patents and a voice of the industry that has always continued to look forward. He has a number of other awards to his name, including an Effie and the first-ever ad:tech Industry Achievement Award.
David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook. You´ll find him at the office early most mornings unless he is traveling with his family.
