Over the course of her progressive career in marketing, promotions, and business development, Jackie Stone has established herself as a trendsetter, thought leader, and inventive innovator whose dedication to professional excellence and innovation has led to multiple awards, outstanding revenues, and exceptional customer satisfaction. Specializing in emerging media, digital and integrated marketing, Jackie’s talent for brand content integration, new media, new product launch, go-to-market strategies, and partnership development is second to none.
In the fall of 2010, Jackie was selected to join the executive team at WebMD as Senior Vice President of Marketing with the mandate of driving the revitalization of the advertising brand and establishing a growth-focused marketing strategy that meets the needs of the business-to-business and business-to-consumer revenue streams.
In March of 2005, Jackie joined the executive team of Digitas as Vice President of Promotions, Sponsorships, and Events. Under her leadership, Digitas maintained and expanding its exceptional reputation with its established client base while adding new accounts with CNN.com, Wyeth, and Samsung. Through her guidance, her team managed more than 125 initiatives each year.
From 2002 to 2005, Jackie served as Director of Sales Promotions and Event Marketing for America Online. When she entered the Sales Promotion Division, it was a non-revenue function within the company. Through her leadership and innovative vision, she spurred $65 million in revenue over two years. Additionally, she took the lead on marketing for major promotional events including the Super Bowl, the US Open, and the Masters Golf Tournament. Her custom event tied to the launch of new AOL products in three cities won “Best Event of the Year” from the ISES; moreover, she was named as a Reggie Award finalist for her Aquafina Pure Luck promotion.
Prior to AOL, Jackie demonstrated her outstanding technical and business development vision with a series of dot-com enterprises. In 2001, she entered on the ground floor of beliefnet.com, an Internet start-up, excelling as VP of Marketing Services. Her leadership was instrumental in growing revenue from $100,000 to $1.8 million per year.
Jackie’s early experience includes tenures as VP of Ad Sales Marketing for about.com; Director of Client Services for webstakes.com / promotions.com; Director of Business Development, Promotions, and Client Services with The Sloan Group; Director of Client Management and Account Supervisor with Promotion Development Group; Marketing Manager with Hamlet Sports, Inc.; and Marketing & Sales Coordinator with Madison Square Garden.
The foundation of her achievement is exceptional training and education, which includes an MBA in Marketing from Barry University and a certificate in Sports, Entertainment, and Events Marketing. Active in her professional community, Jackie is a member of PMA, Association of Interactive Marketing (AIM), Direct Marketing Association (DMA), Women in Sports and Events (WISE), and Cable & Telecommunications Association for Marketing (CTAM).
