Carol Phillips
Summit Alumni

Carol Phillips

President, Founder, Brand Amplitude, LLC

Brand research and consumer insights for clients. Teach Marketing and Brand Strategy at University of Notre Dame. Expertise in Millennial marketing and Gen Y research. Career ad agency professional with deep expertise in consumer research,... more

Carol's Bio

Brand research and consumer insights for clients. Teach Marketing and Brand Strategy at University of Notre Dame. Expertise in Millennial marketing and Gen Y research.

Career ad agency professional with deep expertise in consumer research, consumer behavior and strategic planning. Former Dir. Communications, Whirlpool, Corp. Marketing Instructor University of Notre Dame since 2003. Work with companies of all sizes as well as small agencies to solve issues of brand vision, brand architecture, positioning and communications strategy.

Consumer decision-making and decision mapping, brand strategy, social media, Millennials, Millennial marketing, online research methods.

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