Jeff Campbell has been with the Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees the SEM Advertising and Content solutions for Lowe’s and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics. In addition to his work at Resolution Media, Campbell created the Search Engine Marketing curriculum at the University of Chicago.
Prior to Resolution Media, Campbell was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.
Campbell gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Campbell graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, Caroline, daughter, Kate, and their pug, Oliver. His spends his free time with his family camping, hiking, biking, photographing and all things outdoors.
