Dea Lawrence has 13 years as a senior executive in the online industry specializing in sales and marketing. Joining PointRoll in March 2008, she is responsible for the management and expansion of PointRoll’s western region (Texas west to California), driving revenue and developing and maintaining all advertiser and agency relationships. Under her leadership the western territory has seen explosive growth, taking the region from 50% of quota in March 2008 to 115% of quota in June 2010.
As Vice President of Sales with The Variety Online Group, she was instrumental in the creation and development of the business; creating and implementing the sales strategy for all online advertising sales. During her employ at Variety she increased revenue over 1000% and expanded the advertiser base to include automakers, consumer electronics, travel, fashion, finance, and other national marketers. She also forged partnerships, structured content deals, developed content, and increased traffic.
Dea brought her online expertise to Reed Business Information first as an online consultant to Variety and 411 Publishing in May 2001. In that role she was responsible for the marketing strategy, building Variety’s online subscription revenue, redesigning the 411 products and marketing materials, and driving traffic to the sites. She previously had been the Director of Marketing for IFILMpro, and was responsible for the marketing of the IFILMpro website and for resource tools such as TV Tracker, Film Finders, ScriptShark and IFILMpublishing.
As an actress, Dea has appeared in several award-winning features, guest starred on episodics, soaps, and worked extensively in regional theatre, off-Broadway, Broadway national tours, commercials and print. Dea is completing a feature length documentary with Saratoga Ballantine called “Troupers” about actors over 80 in Hollywood.
