Taddy's Bio
Taddy Hall is the Chief Operations Officer for Seattle-based Meteor Solutions. Meteor enables marketers to Measure, Manage, and Monetize Online Earned Media, and Taddy is responsible for Corporate Strategy, Partnerships, and Revenue.
Taddy specializes in leading organizations through high growth – as well as tumultuous change -- on the road to success. He began his career in the Venture Capital / Private Equity Industry, working for Advent International both in the US (3 yrs.) and Latin America (2 yrs.). He then transitioned from finance to operations, managing four venture backed businesses – three of them technology/internet related and one with retail, manufacturing, and real estate development business units.
From 2003 until August, 2008 Taddy served as the Chief Strategy Officer for the Advertising Research Foundation (ARF) where his primary responsibility was to help senior executives meet growth objectives by making Marketing more effective and accountable.
Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. His articles on innovation have appeared in The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, and CMO Magazine. Taddy is also co-author of The Online Advertising Playbook, published by J. Wiley in April, 2007.
Over the last decade, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well as on the growth of a related consulting practice.
He currently serves on The Global Advisory Board of Endeavor (New York City) and on The Board of Managers of The Meredith Mathews YMCA (Seattle).
Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. At Harvard Taddy worked as an Independent Researcher with Competitive Strategy authority, Professor Michael. E. Porter, to develop and implement strategies for competitive inner city economies.
He lives in Seattle with his wife and 3-year-old daughter
