Clay McDaniel is a Principal and co-founder of Spring Creek Group, an interactive marketing agency focused on social media brand analytics and marketing campaign services located in Seattle, Washington. Clay's expertise includes guiding clients through the process of benchmarking and tracking brand engagement online, as well as designing and implementing social media channel strategies for established and emerging consumer brands.
Clay holds an M.B.A. from the Kellogg School of Management at Northwestern University, where he graduated Beta Gamma Sigma as an Austin Scholar with majors in marketing, operations, and technology management. He also holds an AB in economics from Princeton University.
