As Senior Vice President of Marketing, Tony Winders leads GumGum’s positioning strategy, product marketing and communications programs to expand awareness of the company’s in-image advertising platform among agencies, brands and publishers. Prior to GumGum, Tony operated independently to provide strategic marketing and sales consulting to digital media and technology companies including Rocket Fuel, Causecast, Fanzila, Momentfeed and LuxeYard.
From 2003 to 2010, Tony served as Vice President of Marketing at ValueClick Media, where he helped grow the flagship division of ValueClick Inc. into one of the most successful display advertising networks in the world. He joined ValueClick through its acquisition of Search123, where he was Vice President of Sales and Marketing.
In 1995, Tony co-founded one of the first interactive agencies, iAgency, where he created innovative promotion, publicity and advertising campaigns for brands such as Coca-Cola, DIRECTV, HBO, Kenwood USA, NBC, Paramount Pictures, Qualcomm, Segasoft and Symantec , Universal Studios Online, Warner Bros. Online and Zappos.
Tony began his career in digital media in 1994 as the director of marketing at Viridis, a developer of children’s CD-ROM games. He received extensive public relations agency experience in the early 1990s at Murphy/O’Brien Communications and Paladino & Associates. He holds a Bachelor of Science degree in public relations from the University of Central Missouri and currently resides in Oak Park, California.
