Brett Barash
Summit Alumni

Brett Barash

Planning Director, VML

Brett leads the AT&T digital advertising. He is involved early in the planning phase to ensure that campaigns and messages are fully integrated between offline and online. In addition, Brett works with the BBDO digital strategy team to uncover industry trends, and how those trends can be applied to innovative advertising solutions that drive busine... more

Brett's Bio

Brett leads the AT&T digital advertising. He is involved early in the planning phase to ensure that campaigns and messages are fully integrated between offline and online. In addition, Brett works with the BBDO digital strategy team to uncover industry trends, and how those trends can be applied to innovative advertising solutions that drive business results.

Brett joined BBDO Atlanta in 2008 to lead the integration of traditional and digital advertising for the AT&T account. He oversees the digital advertising, including online media, social media, mobile advertising and online video integration. Prior to joining BBDO, Brett worked at several large digital agencies, including Macquarium, Moxie Interactive, and IQ Interactive. He lived in London from 2000-2001 to open the European office for Roundpeg, a digital agency based in San Francisco. While at Roundpeg, he focused on providing mobile solutions to advertisers. Brett has a deep understanding of digital strategy, marketing technology, social media, and user interface design. He has worked with many large advertisers, including Coca-Cola, UPS, Home Depot, Verizon, UnderArmour, General Motors, AT&T, Disney, and InterContinental Hotels Group.

Brett received his Bachelor’s Degree from the University of Florida. He is a member of several interactive and marketing associations, including the Atlanta Chapter of AMA, Atlanta Interactive Marketing Association, and the Atlanta Sports Council. Brett currently resides in Atlanta, Georgia.

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