Kirk McDonald was named President, Digital of Time Inc. in November 2008. In this corporate sales role, he brings together the company’s collective digital assets to deliver audience solutions to clients. With over 52 million unique users across Time Inc.’s branded sites, McDonald offers advertisers quality environments, valuable audiences, and significant reach and scale.
McDonald is a seasoned multi-media veteran with deep experience across a range of media brands. He formerly held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the senior vice president of sales, marketing and client services for DRIVEpm and Atlas, both key units of Microsoft’s advertising business. Previously, Kirk spent nine years at CNET, where he was the senior vice president of network sales. At CNET, McDonald engineered hugely successful strategic partnerships with the top-tier of technology marketers.
Before moving to the digital world, McDonald spent eight years in the magazine industry, selling ads for Ziff-Davis publications and, before that, he worked at Conde Nast’s Self magazine.
