Bettina Sherick is the Vice President of International Digital Marketing for 20th Century Fox, where she oversees the digital marketing strategies and digital content development for the international theatrical business. Her experience includes managing the launch of over 100 international digital marketing campaigns for film releases such as RIO, AVATAR, ICE AGE 3, WOLVERINE, X-MEN 3: THE LAST STAND, NIGHT AT THE MUSEUM, MARLEY & ME, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned digital content globally.
Ms. Sherick began her career at Fox as the Executive Director of Internet Marketing for the Home Entertainment International division. Previous to 20th Century Fox, Ms. Sherick was Director, E-Commerce Marketing, for Warner Bros. Studio Store, where she managed the marketing relationships and promotions, developed an e-mail communications program, as well as launched and grew the affiliate network of e-commerce and fan sites. Ms. Sherick’s work in digital began in 1997, when, as Director of Marketing, she launched the first marketing website and e-commerce shopping site for her then-employer Strouds, Inc., a chain of 52 linen retail stores.
Ms. Sherick has been honored as an Internationalist of the Year in 2010, and one of the top 100 Internationalists in 2011. Ms. Sherick is a passionate speaker about international digital marketing, and was a featured presenter at the 2010 IAA World Congress in Moscow.
Ms. Sherick holds an MBA from Claremont Graduate University, with an emphasis in strategic marketing, and an economics degree from the University of CA, Davis.
