Together with Partners, John Grudnowski and Gary Allen, Aimee is forging a new style of digital marketing and media consultancy within bellwether agency start-up, FRWD. Aimee joined FRWD after nearly a decade with IPG and McCann Worldgroup, where, as SVP, Global Director of Search, she was honored with the MRM Worldwide's global award for Mentorship, launched a global search practice, championed social within Populist and helped clients and colleagues navigate the sea of opportunity through the IPG Emerging Media Lab. Prior to that, Aimee led media for Circle.com (now Euro RSCG 4D), Initio Design, and trained in "traditional" at Campbell Mithun and AT&T Paradyne. At FRWD, Aimee leads the Media Service practice and a team of over 30 digital media strategists, driving solutions for clients like General Mills, Deluxe, St. Jude Medical and 3M. She brings a passion for digital innovation and has created award winning media solutions for clients such as ING, Microsoft, Intel, ExxonMobil, Unilever, Citibank, US Army, Mastercard, Verizon, IKEA and General Motors.
