Masha Geller is a Managing Partner of Wednesday Marketing Group, a multi-discipline consultancy offering strategic guidance to marketers seeking new and unique ways to reach their clients. The company is uniquely geared toward providing an unmatched range of strategic communications services to the interactive community. Prior to WMG, Masha developed content for and managed production of iMedia’s Summits, utilizing her exceptional interactive expertise and rolodex, as well as trend-forecasting and strategic planning skills. She began contributing articles to iMedia’s newsletter in 2005 as Editor at Large. Prior to joining iMedia, Masha ran her own corporate communication and public relations company, which focused on guiding emerging companies through building awareness and recognition in the marketplace. Before going out on her own, Masha served as Director of Marketing at one of the leading rich media companies Eyeblaster, and consulted extensively to several interactive publishing and service companies. Masha began her interactive career as the founding editor of MediaPost Communications, where she was in charge of more than a dozen daily publications, including the popular "Just an Online Minute…" column, which she wrote daily from 1999 to 2003, increasing the subscriber base of the company from 5,000 to more than 50,000 during her tenure despite the downturn of the interactive market at the beginning of the millennium. She was also the founding editor and editor in chief of MEDIA (now OMMA) Magazine -- the first monthly publication to address online marketing and digital media from a planning and buying perspective.
