Dana Todd is SVP Marketing at Performics, a global performance marketing and search marketing agency (part of Publicis Groupe). Performics manages digital media against enterprise performance and branding goals for brands such as American Express, Toyota, Kohl’s and Verizon. Since 1996, Dana Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, development and digital advertising, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefined digital advertorial and sponsored content. She is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry. Yes, her hair is really that color.
