Lori H. Schwartz
Summit Alumni

Lori H. Schwartz

Managing Partner, StoryTech

Lori Schwartz works with top creative and strategic executives of multiple brands, agencies, and content companies to ensure understanding of new technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer's goals, Schwartz provides the latest solution recommendations at the center of this ev... more

Lori H.'s Bio

Lori Schwartz works with top creative and strategic executives of multiple brands, agencies, and content companies to ensure understanding of new technology as well as emerging business models. With a focus on the habits of the consumer and the evolving marketer's goals, Schwartz provides the latest solution recommendations at the center of this ever-changing media landscape.

Previously, Schwartz was chief technology catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands. Schwartz was also one of the key principals to launch the highly regarded Interpublic Media Lab. As senior vice president and director of the IPG Lab, Schwartz oversaw the group's strategy, helping to keep clients and agencies ahead of the digital curve. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitating emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé, and Sony.

 

Schwartz is a managing partner of StoryTech, a strategic consulting and packaging firm dedicated to informed collaboration between storytellers - including brands - and technology companies, resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem, providing production, distribution, and engagement strategies which include Brand as Character®, matching master storytellers and brands for content creation, and storyworlding.

 

 A frequent speaker at major industry events, Schwartz has been profiled as one of the "30 Executives Shaping the Evolution of Media and Technology" by Variety, and as one of the "100 People to Have Lunch With" by MediaPost Publications. Los Angeles-based, she sits on the board of The Academy of Television Arts and Sciences as an expert on the evolving nature of storytelling and new business models for the future of television. Schwartz recently launched Digital Hollywood's new Women's Entertainment and Technology Mentor Program in an effort to facilitate career opportunities for young women in the industry.

 

Summits Attended

Loading...

Upcoming Summits

Full Summit Calendar  |  Request Invite