Bryce Marshall is the Director of Strategic Services at Knotice. An expert marketing strategist, Marshall creates powerful and profitable online marketing strategies for a wide range of companies from growing eCommerce firms to massive Fortune 200 companies. Marshall is especially skilled at creating multi-channel strategies for a wide range of companies.
Marshall believes in and practices the principles of direct digital marketing --- relevant, digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie.
In addition to his skills as a strategist, Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications including MarketingProfs Read Write Web, Restaurant Hospitality and CRMBuyer.
He is a sought after writer, having written on a variety of topics including direct digital marketing, mobile marketing, mobile strategy, and online message relevance. He has been a featured guest on noted mobile marketing expert Kim Dushinski’s esteemed radio show “Mobile Presence,” and a featured guest on mobile marketing expert Brian Prows’ podcast “Mobile Beyond.” Additionally, he is a featured blogger on Knotice’s successful and highly regarded business blog, “The Lunch Pail.” (http://lunchpail.knotice.com/)
Marshall is an active member of the American Marketing Association (AMA), recently completing a stint as Akron/Canton AMA chapter president.
Some recent samples of Marshall’s published work:
· “A Marketer’s Perspective on Mobile Tagging Technology,” The Mobile Marketing Association, December, 2009 http://mmaglobal.com/articles/marketer’s-perspective-mobile-tagging-technology
· “How to Combat the Confusion Around Mobile Marketing’s Definition,” Mobile Marketer, November, 2009 http://www.mobilemarketer.com/cms/opinion/columns/4708.html
· “Fundamental Tactics for Mobile Marketing,” eMarketing and Commerce Magazine, November, 2009 http://www.emarketingandcommerce.com/story/fundamental-tactics-mobile-marketing
· “Achieving Relevance in Direct Digital Marketing: An Introduction”, MarketingProfs, June 2009
http://www.marketingprofs.com/9/achieving-relevance-in-direct-digital-marketing-marshall.asp
· “Making Sense of the Mobile Marketing Landscape”
http://lunchpail.knotice.com/2009/07/27/making-sense-of-the-mobile-marketing-landscape/
· “Making Sense of the Mobile Audience”
http://lunchpail.knotice.com/2009/07/29/making-sense-of-the-mobile-audience/
· “Making Sense of Mobile Marketing Strategy”
http://lunchpail.knotice.com/2009/07/31/making-sense-of-mobile-marketing-strategy/
· “The Return on Relevance”
http://lunchpail.knotice.com/2009/02/11/the-return-on-relevance-ror/
