Elena Perez is the Director of Marketing for Medialets, the brand advertising platform for mobile. Prior to her deep dive into mobile, Elena spent more than a decade in online media and advertising, starting with DoubleClick where she introduced hundreds of traditional and new companies to the world of online advertising. Following DoubleClick, Elena joined a pioneering online video firm that developed TV-like web presences and original video content for major media companies and marketers, acquired by KIT Digital. She also ran marketing for online radio advertising network TargetSpot and has served as a marketing consultant and writer for various start-ups and small businesses. She lives in the Lower East Side of NYC and writes creatively in her spare time. To connect, visit http://www.linkedin.com/in/elenaperez or twitter.com/elenaperez.
