Marti has over 13 years of experience in marketing, media, emerging media technology and digital merchandising, and a unique perspective having spent time on the agency, client and publisher sides of the industry. Prior to establishing in Alpine Collective in 2009, a digital marketing consultancy, she served as VP Marketing and Client Solutions for start-up Sportgenic, a vertical sports network with patent-pending media management technology. Previously, Marti served as VP Digital Distribution and Partner Strategy for Real Branding with clients including ABC Daytime, Warner Bros. Home Entertainment, Anheuser-Busch (InBev), Unilever, Levis Strauss Signature and the Darden Restaurant Group. For these clients, she was instrumental in developing digital brand strategy and media roadmaps using consumer insights, competitive assessment and partnership opportunities. Marti has used her media expertise in a number of other roles, including Media Director for CARAT Fusion, e-Commerce Marketing Specialist for PETCO, and Digital Media Strategist/Analyst for LOT21.
Specialties: Marketing Communication Strategy • Emerging Media, Digital Merchandising & International Scalability • Department Management & Team Building • Brand, Acquisition & Relationship Management • B2B and B2C
Sportgenic (formerly Active Athlete) - VP, Marketing
Active Athlete - VP, Client Solutions & Insights
Real Branding - VP, Distribution & Partner Strategy
Real Branding - Media Director
Carat Fusion - Media Director
PETCO Animal Supplies - Ecommerce Marketing
Lot21 - Media, Emerging Media, Relationship Marketing
Northpoint Communications - Provisioning
Native to the Pacific Northwest, spare time is often spent outdoors - centered primarily around volleyball, surfing or in the mountains skiing. Marti's most recent adventure includes her journey as a new parent to her son, Lorenzo, who was born Sept. 2010.
