Scott B. Meyer is the Founder and CEO of Better Advertising (formerly The Better Advertising Project), a platform that simplifies the compliance process for the FTC’s and IAB Coalition’s Self-Regulatory Principles for Online Behavioral Advertising. Scott created Better Advertising while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was president and CEO of About.com, a part of The New York Times Company. During his tenure, the company experienced unprecedented growth. Revenues and profits tripled, with About.com reaching over $100 million in revenue. Scott was also the driving force behind a series of new product launches, strategic acquisitions and the launch of About.com in China. Scott has more than 10 years of media leadership experience. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company's flagship website, The New York Times on the Web (www.nytimes.com). He also served as vice president, strategic planning for The Boston Globe. Before joining The New York Times Company, Scott was with Multex.com (a venture-backed company which was acquired by Reuters in 2003 after a successful IPO in 1999), where he was Vice President and General Manager of its business-to-consumer division. Before beginning his media career, Scott worked in management consulting at The Boston Consulting Group and in investment banking at Merrill Lynch & Co. Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics and was selected as a White Intern. He also has an M.B.A. from Harvard Business School. In addition to his role at Warburg Pincus, Scott is a Director of Go2Media (www.go2.com), an Advisor to Kosmix Corporation (www.kosmix.com) and an advisor to Bestcovery.com
Founder & CEO, Better Advertising Entrepreneur in Residence at Warburg Pincus LLCCEO & President at About.com, Inc. (www.about.com)Vice President, Strategic Planning at The Boston Globe (www.bostonglobe.com)Vice President & General Manager of The New York Times on the Web (www.nytimes.com)Vice President & General Manager at Multex.com (now part of Reuters) (www.multex.com)Consultant at The Boston Consulting Group (www.bcg.com)Senior Financial Analyst at Merrill Lynch & Co. (www.ml.com)
http://www.linkedin.com/in/scottmeyerabout Profile on LinkedInMe talking about Video Advertising: http://video.about.com/onlineadvertising/Scott-Meyer.htm
