Mark Naples is Managing Partner for WIT Strategy. WIT Strategy is a strategic communications consultancy that serves clients who do business on the web in the US, Europe, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities, developing and executing strategies that enable them to meet their sales and marketing and/or corporate public affairs objectives in the most cost-effective manner.
Formerly the Vice President of Marketing, Investor Relations, and Privacy Officer for 24/7 Real Media (NASDAQ:TFSM), Mark's experience in media, marketing and public affairs with firms such as Ogilvy & Mather and Kearns & West has ranged from lobbying for the "Baby Bells" as part of the Telecom Reform Act of 1994 to the summer 1996 re-launch of AOL.com and the successful repositioning of three different, mature web companies in 2004 and 2005. Each company saw their revenue rise more than 150% as a result of WIT Strategy's repositioning efforts. A bi-weekly contributor to iMedia Connection, Mark has a BA in Religion from Haverford College.
