Brian Reich is managing director of little m media. He helps individuals and organizations solve complex problems.
Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). Brian contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.
Brian began his career in politics – working on several campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He was most recently is senior vice president - global editor for Edelman, where he provided editorial vision and strategy for the company. He has led projects for many of the largest and most influential brands and nonprofit organizations, as well as media companies, start-ups, and political/advocacy groups.
Brian attended the University of Michigan and graduated from Columbia University. He lives in New York City with his wife, Karen Dahl, their son, Henry, and daughter, Lucy.
Brian was previously a Principal at EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and was a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency.
From 2000 - 2004, Brian ran his own consulting business – Mouse Communications. Brian launched Mouse Communications after serving two years as Vice President Gore's Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign. Brian has spent much of his life working in and around politics, including helping to direct dozens of campaigns across the country.
Brian is on the Board of the Massachusetts Advocates for the Arts, Sciences and the Humanities and serves as Vice Chair of the Cambridge Climate Protection Action Committee. Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in Cambridge, Massachusetts with their son, Henry.
