Uwe Hook
Summit Alumni

Uwe Hook

Principal, Gretchenfrage

Uwe Hook helps organizations increase business value through capturing the hearts and minds of today's empowered consumers/customers. He has worn many hats in his career, including creative director, business leader, media and marketing strategist, and executive, as well as digital technologist. Hook has worked with world-class organizations includ... more

Uwe's Bio

Uwe Hook helps organizations increase business value through capturing the hearts and minds of today's empowered consumers/customers. He has worn many hats in his career, including creative director, business leader, media and marketing strategist, and executive, as well as digital technologist. Hook has worked with world-class organizations including Mercedes-Benz, Visa, Honda/Acura, Nestlé, T-Mobile, Electrolux, and H&M, just to name a few. "My goal is to identify important cultural trends/consumer behaviors and, based on these insights, deploy strategic integrated marketing solutions that engage people, build brands, and deliver value for all stakeholders," he says. 

 

Hook is also a professional speaker, connecting with audiences across the globe at such events as SXSW, TED, Ad-Tech, and Le Web.

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