Noah Elkin, Ph.D., is Principal Analyst at eMarketer and co-author of Mobile Marketing: An Hour a Day (forthcoming from Wiley, Dec. 2012).
At eMarketer, Elkin covers trends in mobile marketing, content and commerce. Prior to joining eMarketer, he served as managing partner at international search-inspired digital agency Steak, where his responsibilities included driving strategy development for both Steak and its clients, overseeing thought leadership efforts, educating clients and staff about trends in the online advertising marketplace and representing Steak at key industry organizations. Before Steak, Elkin served as the vice president of corporate strategy for iCrossing, where he help to build the company's social media practice and worked with clients in the automotive, financial services and hospitality industries to develop and execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing. Elkin holds a Ph.D. from Rutgers University and received a B.A. with honors from Columbia University.
