Angel Evan

Angel Evan

Director of Mobile Strategy, Dark Matter, Inc.

Mobile Marketing is at the same time both siloed and fragmented. Siloed, due to its very nature of being a nascent marketing channel. And fragmented because every player and solution in the space seem to have a unique lexicon and measurement practice. Because of these two factors, our most challenging (and therefore rewarding) task is organizing se... more

Angel's Bio

Mobile Marketing is at the same time both siloed and fragmented. Siloed, due to its very nature of being a nascent marketing channel. And fragmented because every player and solution in the space seem to have a unique lexicon and measurement practice. Because of these two factors, our most challenging (and therefore rewarding) task is organizing seemingly disparate information into something cohesive that tells one story. Ultimately, Angel is responsible for the design and execution of all client-facing strategy projects.

As an author, speaker and active member of the Mobile Marketing Association, Angel is credited with being one of the leading mobile marketing strategists in the U.S. Prior to his current role; he worked at Ogilvy as a Creative Director where he led mobile initiatives for a range of marquis clients. Realizing the need for dedicated specialists in mobile marketing, he started Dark Matter, Inc., a boutique strategy group exclusively focused on mobile. Dark Matter ultimately has but one goal: transform mobile marketing from being a complex and technical channel to an understandable and approachable one.

Angel resides in Napa, CA with his wife Taylor where they immerse themselves in a culture that above all else values food, wine and friends. It's an example of his insistence on maintaining a healthy work-life balance. "I spent a lot of years in agencies where the priority was production and billable hours. When I started Dark Matter, I wanted to make sure that people knew that the priority was doing good work, regardless of the time it took or where it was done." For that reason, Angel advises people find their own balance and stick with what works. He believes that ultimately, you have to be happy to do good work, not just happy in your job.

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