Todd Herman has spent 12-years working with large brands and agencies predicting, researching and presenting emerging media consumption trends and building business models to power them. He is a Demo-god award winning digital entrepreneur and former Microsoft "intrepreneur". In bubble-number one, Herman was Founder & CEO of theDial, first interactive Internet radio network, the first to welcome Fortune 500 brands to Internet radio.
At Microsoft, he was Streaming Media Evangelist & General Manager of Media Strategy and Monetization for MSN, where he partnered with Starcom/Mediavest to start and grow MSN Video; the business model they co-created continues to drive that segment. Herman lead a business team that inaugurated 60 of the top 100 TV brands to broadband video adoption.
Most recently, he stepped away from the real world and spent a two-year term as the Chief Digital Strategist for the Republican National Committee, where he performed a technology and digital marketing turn-around; he is credited with creating the RNC's largest online fundraiser, creating the best performing digital activism program and technologies and giving birth to the political meme (or "brand promise"), that organized grassroots Republicans to lead the party to historic wins. What he learned about how national political organizations use technology to mobilize people inspired him to introduce these techniques to brand marketers, as he has done with other emergent marketing models.
Mr. Herman began working in streaming media in 1996, shortly after its inception, while working at the forefront of the Hot Talk Radio movement. In 1998, he co-founded and served as CEO of theDial, (now Loudeye Radio), a seminal Internet Radio Pioneer. theDial provided private labeled audio and Internet radio technology to offline music service providers and top 100 web properties; theDial was the first company to welcome multiple Fortune 500 companies to Internet Radio advertising.
As President of Mediagasm, LLC, he consulted media and technology companies on crossing online and broadcast advertising models, his clients included Microsoft, Windows Media, MSNBC.com and Ads.com -an early pioneer in serving Television advertising online- where he conceived his three C’s of streaming media for consumers: control, condense & combine. He sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons).
Before co-founding theDial, Mr. Herman worked in most every facet of radio including several years as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994. Todd Herman is an exciting, provocative speaker on media, advertising, pop culture, and the Internet as the entertainment delivery device of the future -- and the present.
Todd is active in his Church as a speaker on all things C.S. Lewis and a tutor for disadvantaged kids. He writes (and sometimes gets lucky enough to publish) short stories and is at work on a novel called Technomads.
