Rebecca Lieb
Summit Alumni

Rebecca Lieb

Industry Analyst, Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she... more

Rebecca's Bio

Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors.

Lieb previously launched and oversaw Econsultancy’s U.S. operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

Earlier, Lieb held executive marketing and communications positions at strategic consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television and Networks Group and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Lieb taught at New York University's Center for Publishing, where she served on the Electronic Publishing Advisory Group.

Her book, "The Truth About Search Engine Optimization," published by FT Press, instantly became a bestseller on Amazon. Her most recent book is"Content Marketing." 

 

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