Susan MacDermid
Summit Alumni

Susan MacDermid

President Digital Marketing Division, dmg :: events

Manage the events and publications that are at the fulcrum of the world's digital marketing industry -- ad:tech Expos & Conferences, iMedia Summits, imediaconnection.com, and CMO Summits. As an industry veteran, focused on making these events and publications even more relevant to and tightly aligned with the constantly evolving world of digital ma... more

Susan's Bio

Manage the events and publications that are at the fulcrum of the world's digital marketing industry -- ad:tech Expos & Conferences, iMedia Summits, imediaconnection.com, and CMO Summits. As an industry veteran, focused on making these events and publications even more relevant to and tightly aligned with the constantly evolving world of digital marketing and advertising. Digital industry veteran with over fifteen years' experience crafting interactive strategies for advertisers and portals that include ABC, Anheuser-Busch, AOL, Coca-Cola, Disney, ESPN, IBM, Unilever, Warner Bros., and Yahoo! Extensive international experience including stints in Tokyo, London, Hong Kong, Beijing, and Paris. Susan’s clients have included 25 of the world’s top 100 brands: ABC, Adidas, Anheuser-Busch, AOL, AT&T, BMG, Cartier, Citibank, Coca-Cola, Delta, Diageo, Disney, EMI, ESPN, Fujitsu, GE, GM, Hitachi, HBO, IBM, Johnson & Johnson, Lipton, Matsushita, Panasonic, Sony, Sprite, Toshiba, Transamerica, Warner Bros., UBS, and Unilever. Specialties Susan has 15 years international marketing experience, managing Asia-Pacific, the EU, and North America. She is an award-winning interactive strategist and has earned over a dozen international awards for marketing innovation.

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