Tony Zambito

Tony Zambito

Founder and Principal, Buyerology Now

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Kni... more

Tony's Bio

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management. Read Tony’s blog Buyerology Now for insightful commentary on changing buyer behavior. 

Let me know if I am missing something that probably right in front of my eyes and I cannot see it!

As always, thanks for allowing my contributions and for your support.

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