Brandt Dainow

Brandt Dainow

Consultant, ThinkMetrics

Brandt is an independent web analyst, researcher and doctoral student.  As a web analyst, he specialises in building bespoke (or customised) web analytic reporting systems.  This can range from building a customised report format to creating an entire web analytics department. As a consultant Brandt uses web analytics to help companies improve the ... more

Brandt's Bio

Brandt is an independent web analyst, researcher and doctoral student. 

As a web analyst, he specialises in building bespoke (or customised) web analytic reporting systems.  This can range from building a customised report format to creating an entire web analytics department.

As a consultant Brandt uses web analytics to help companies improve the performance of their websites.  His clients range from very small to global enterprises, spanning UK, USA, Australia, Jordan, New Zealand, Holland and Germany.

Brandt is an active writer.  Originally trained as a journalist, he has been a regular contributor to iMedia, with over 60 articles published.  He also writes for other online magazines and the occasional academic journal.

Brandt is a doctoral student at the Department of Digital Humanities, National University of Ireland Maynooth.  His PhD research focuses on the relationship between technology and digital identity.  This is part of Brandt’s larger project to develop a philosophy of law relating to Cyberspace within a Natural Law context.

Brandt also delivers seminars on web analytics throughout the UK, Australia, Europe and USA in partnership with a number of industry bodies and commercial training companies. Brandt was co-author of the University of British Columbia´s Diploma in Web Analytics and a founder of the International Web Analytics Association. He has served on the Standards, Education, Research and Certification Committees.

A passionate advocate of international standards, Brandt was one of the leading forces in working to harmonize standards between WAA and related bodies such as the Internet Audit Bureau (IAB) and Audit Bureau of Circulation Electronic (ABCE) and developed the WAA's relationships with IAB and ABCE.

Originally a journalist, Brandt Dainow taught himself computing in the late 1970s.“My first technical discussion was trying to convince someone MS-DOS had a better future than CPM,” Brandt recounts, “I can't say they were convinced."

He joined Microsoft Australia in the 1980s as a technical manager and headed their corporate support team, working with government departments and large corporations. Brandt moved to The City of London in 1989 as an IT strategist for banks, then became involved in the early days of the web in 1992 when he helped many blue chip companies make their initial moves into web. For example, in 1996 he told British Telecom that Skype would one day be serious competition (they didn't believe it).  In the late 1990's he helped introduce XML to many companies, including Microsoft, the International Atomic Energy Commission and Unisys.

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