Brandt is an independent web analyst. He works with online companies to develop, manage and tune their online marketing and sales processes."Being involved in the entire process -- from creative to business analysis -- and across a range of industries, provides an accelerated learning curve," Brandt says. Brandt also delivers seminars on web analytics throughout the UK, Australia, Europe and USA in partnership with a number of industry bodies and commercial training companies. Brandt was co-author of the University of British Columbia´s Diploma in Web Analytics and a founder of the International Web Analytics Association. He has served on the Standards, Education, Research and Certification Committees. A passionate advocate of international standards, Brandt has been one of the leading forces in working to harmonize standards between WAA and related bodies such as the Internet Audit Bureau (IAB) and Audit Bureau of Circulation Electronic (ABCE) and developed the WAA´s relationships with IAB and ABCE. E-commerce companies from Australia, New Zealand, USA, UK, Ireland, Germany and France seek him out to help them develop profitable websites. Brandt tweets @brandtdainow
Originally a journalist, Brandt Dainow taught himself computing in the late 1970s.“My first technical discussion was trying to convince someone desktop computers had a future,” Brandt recounts, “I can´t say they were convinced.” He joined Microsoft Australia in the 1980s as a technical manager and headed their corporate support team, working with government departments and large corporations. Brandt moved to The City of London in 1989 as an IT strategist for banks, then became involved in the early days of the web in 1992 when he helped many blue chip companies make their initial moves into web. In the late 1990's he helped introduce XML to many companies, including Microsoft, the International Atomic Energy Commission and Unisys.
Brandt is also involved with the National University of Ireland's Philosophy Department, where he is researching the emerging field of Philosophy of the Web.
