Sarah Fay
Summit Alumni

Sarah Fay

Chairman, Board of Governors, dmg events

Sarah Fay is a veteran of the media services industry. In her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Fay has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to... more

Sarah's Bio

Sarah Fay is a veteran of the media services industry. In her more than two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Fay has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

Until May of 2009, Fay was CEO of Aegis Media North America. She was also responsible for launching and growing a significant part of that business during her 11-year tenure at that company, and has worked with major brand advertisers such as P&G, RadioShack, Pfizer, Wachovia, EA, Marriott, Philips, and adidas/Reebok. As president of Carat Interactive and then president of Isobar, Fay orchestrated the successful acquisitions and merging of several companies, including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo, and Bluestreak. Fay was also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

Since 2009, Fay has joined the boards of some prominent independent companies in advertising technology space, such as Celtra, [X+1], NeoMedia, inPowered, SocialFlow, TheStreet.com, and Women's Marketing Inc. Fay also chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits, and The Digital Collective. She also participates as a board advisor to several start-ups in the advertising technology space, including Adelphic Mobile, clypd, Verve kkWireless, Linkable Networks, Precision Health Media, and Evidon.

 

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