As VP of Strategic Planning, my goal is to drive smart, ROI-based integrated marketing programs for B2B organizations. Over the past 15 years I've had the opportunity to forge relationships with and partner with some remarkable organizations (and marketers) - including: Qwest, Microsoft, Polycom, Intel, Adobe, Omniture, HP, Ciena, Symantec, Citrix, NetApp, Sterling Commerce, Starbucks, Sun Microsystems, LinkedIn, Getty Images and DHL. Supporting companies with innovative solutions is a thrill for me. For example - developing the agency's first trigger touch program, which yielded a 225% increase in year over year results (response & revenue) for Adobe. Core Focus: *Partnering with clients to define long-term relationship marketing strategies *Innovative, ROI-focused marketing *Keen understanding of B2B industry best practices (including tight alignment with key analyst firms like SiriusDecisions, Marketing Sherpa and MarketingProfs) Recent Speaking Engagements: *MarketingProfs B2B Conference *Marketing Sherpa B2B Conference Specialties B2B; Strategic Planning; Relationship Marketing
