In his position David is responsible for the oversight and leadership of the Marketing business unit including customer and supplier loyalty programs, branding, market research, advertising and promotion, public relations and creative services. He brings to the company over 25 years of experience assisting retail and consumer organizations in building brands through great customer experiences – digitally, online and in-store. David is charged with driving the growth and increased customer relevance of Sears, Kmart and their core brands along with providing heightened focus on the company’s differentiating strengths and businesses. He reports to the Sears Holdings Marketing Board of Directors.
Prior to Sears Holdings, David worked for Razorfish, one of the world’s largest interactive marketing and technology companies. Most recently he served as President, Americas. Earlier in his career, David spent 10 years with Andersen Consulting (now Accenture) as Associate Partner working with retail and consumer products companies.
David earned an MBA from the University of Chicago, Booth School of Business and holds a bachelor’s degree in economics from Cornell University in Ithaca, N.Y.
